Privacy Policy
This policy explains how we collect, use and look after your personal data when you visit this website or ask us for a demo.
⚠️ Draft — the legal identity below must be confirmed before launch. Do not publish placeholder values.
1. Who we are
This website is operated by [PLACEHOLDER: registered company name] (“we”, “us”, “our”), a company registered in [PLACEHOLDER: jurisdiction] under company number [PLACEHOLDER: company number], registered office [PLACEHOLDER: registered address]. We are the data controller for the personal data described here, registered with the ICO under reference [PLACEHOLDER: ICO registration number].
For any privacy question, contact us at [PLACEHOLDER: privacy contact email].
2. What we collect
- Demo enquiries — the name, work email, firm name and team size you submit through our “Book a demo” form.
- Analytics — anonymous usage data (pages viewed, device type, approximate region) if you accept analytics cookies. See our Cookie Policy.
- Technical data — server logs and security data needed to run the site safely.
3. How we use it and our lawful basis
- To arrange and follow up your demo — on the basis of taking steps at your request prior to entering a contract, and our legitimate interest in responding to enquiries.
- To improve the site — analytics, only with your consent.
- To keep the site secure — our legitimate interest in preventing abuse.
4. Cookies & analytics
We use a privacy-friendly, cookieless measure of traffic, and (only if you accept) Google Analytics 4. You can change your choice at any time. Full detail is in our Cookie Policy.
5. Who we share it with
We don’t sell your data. We share it only with service providers that help us run the site and CRM — for example our hosting provider (Vercel) and our CRM platform ([PLACEHOLDER: GHL / processor name]) — under appropriate data-processing terms.
6. International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as UK adequacy regulations or the International Data Transfer Agreement.
7. How long we keep it
We keep demo-enquiry data for as long as needed to respond and, if you become a client, for the life of that relationship plus any period we’re required to retain it. Analytics data is retained per our GA4 settings.
8. Your rights
You have the right to access, correct, erase, restrict or object to our use of your data, and to data portability. To exercise any of these, contact [PLACEHOLDER: privacy contact email]. You can also complain to the Information Commissioner’s Office (ico.org.uk) — though we’d appreciate the chance to help first.
9. Changes
We may update this policy; the “last updated” date above shows when.