Built by a brokerage, for brokerages

The CRM for mortgage brokers — so no lead ever goes cold.

Nurtivly captures every enquiry, nurtures it automatically, and walks your clients from first contact to completion — pipelines, follow-ups, booking and compliance in one place.

No setup fees UK-based support We migrate your data
Add Opportunity
New enquiry
8

£1,900,000

James & Mia Okafor

First-time buyer

£240,000

Website JM 2m

Priya Raman

Remortgage

£310,000

Facebook PR 1h
Nurturing
14

£3,400,000

Tom Clarke

BTL purchase

£185,000

Referral TC auto #3

The Bryants

Home mover

£420,000

Portal SB 3d
Fact-find booked
5

£1,200,000

The Ahmeds

Remortgage

£284,000

Website AH Thu 10:00
Completed
38

£9,800,000

Gemma Hale

First-time buyer

£228,000

Won GH this wk

Built & battle-tested inside Belle Maison Mortgages

Runs a live UK brokerage

Every follow-up automated

UK-based human support

We migrate your data for you

The cost of a slow follow-up

Most enquiries don’t fail on the rate. They fail because no one followed up.

Leads go cold in the gap

An enquiry comes in at 9pm. By the time anyone replies, they’ve booked with the broker who answered first.

Chasing eats your day

Manual texts, “just following up” emails, sticky notes. The admin grows faster than the pipeline.

Your tools don’t talk

A form here, a spreadsheet there, a calendar somewhere else. Nothing joins up, so things fall through.

Everything in one place

Run your whole client journey from a single screen

Nurtivly replaces the stack of separate tools you’re probably paying for — built into one system that works the way a mortgage actually gets done.

Replaces Separate CRMEmail marketingBooking toolReview softwareSMS serviceSocial scheduler → one login

Capture every lead into a visual pipeline

Web forms, portals and ad enquiries drop straight into your pipeline and trigger an instant first response. Drag a client from New to Completed and watch nothing slip between the stages.

New Contacted Fact-find DIP Offer Completed

Nurture that runs itself

Multi-step SMS, email and WhatsApp journeys keep every lead warm — triggered the moment they enquire, paused the second they reply.

From Belle Maison’s own playbooks

One inbox for every channel

Two-way text, WhatsApp, calls, email and web chat land in a single thread per client. Whoever picks it up sees the whole story.

Online booking & fact-finds

Clients self-book into the right adviser’s diary and complete the fact-find before the call — no phone tag.

Reviews on autopilot

Automatically ask happy clients for a Google review at the right moment — then manage and reply to them all from one place.

AI conversation assistant

Answers first-touch questions, qualifies the enquiry and books the appointment — day or night.

Social media planner

Plan and schedule posts across Facebook, Instagram, LinkedIn and Google in advance — stay visible without the daily faff.

Pipeline reporting

See conversion by source, adviser and stage — and exactly where deals stall — without building a spreadsheet.

How Nurtivly works

Watch a cold enquiry grow into a completion.

  1. 01 step 01

    Capture

    Enquiries from your site, portals and ads drop straight into Nurtivly and get an instant, personal first reply.

  2. 02 step 02

    Nurture

    Automated SMS, email and WhatsApp journeys keep every lead warm and moving — without you lifting a finger.

  3. 03 step 03

    Complete

    You turn up to warm, booked appointments with the fact-find already done. More cases, less chasing.

Why Nurtivly

Not another generic CRM you have to bend to fit.

Nurtivly wasn’t built in a lab. It runs Belle Maison Mortgages every single day — the same pipelines, follow-ups and compliance steps a UK broker actually needs. So instead of months of setup, you start with a system that already knows how a mortgage gets done — and keeps your pipeline moving even on the days you’re out of the office.

UK-based & FCA-aware Live in days, not months Your branding, your domain
A generic CRM
Nurtivly
Built for any business — you do the mortgage setup
Pre-built for the mortgage journey out of the box
You wire up your own automations
Proven nurture journeys, live on day one
Offshore ticket support
UK-based people who understand broking
You migrate your own data
We move your contacts and pipeline for you
Per-seat pricing that punishes growth
Simple, predictable per-adviser pricing

Book a demo

See Nurtivly running on your own pipeline.

Simple, predictable pricing per adviser — we’ll put a figure to it on the call once we know your team size. No tiers to decode, no surprises.

  • A 20-minute walkthrough, tailored to your firm
  • Straight, per-adviser pricing — no setup fees
  • We migrate your existing data for you
  • Cancel any time — no long lock-ins

We’ll only use your details to arrange the demo.

Questions

The things brokers ask us first

Still wondering something? The demo is the fastest way to get a straight answer for your firm.

Book a demo
Do I need to be technical to use Nurtivly?

No. We set everything up for you — pipelines, automations and templates arrive ready to go. If you can use email and a calendar, you can run your day in Nurtivly.

Isn’t this just GoHighLevel?

Nurtivly is built on GoHighLevel — a platform trusted by hundreds of thousands of businesses — but configured end to end for mortgage brokers. The pipeline stages, fact-find forms, nurture journeys and compliance touchpoints are already built for how you work, so you get a proven platform without the months of setup.

Will you move my existing contacts and pipeline across?

Yes. Migration is part of onboarding. We bring your contacts, deals and history over so you’re not starting from a blank screen, and nothing gets lost in the switch.

How long until we’re up and running?

Most firms are live within days, not months — because the mortgage-specific setup is already done. We tailor it to your firm on a short onboarding call.

How many of my team can use it?

Your whole team — advisers, admins and VAs each get their own login, and you control exactly what each person can see and do. We size the plan to your team on the demo.

Can I keep my existing website?

Yes. You don’t have to move your website to use Nurtivly — it captures leads from your current site through forms, and you can build extra landing pages on your own domain if you want to.

Can I use it on my phone?

Yes. The mobile app puts your conversations, calendar, tasks and pipeline in your pocket, so you can reply to a lead or check a case between meetings.

Is my client data secure and GDPR-compliant?

Yes. Data is encrypted in transit and at rest, hosted securely and never sold. You’re the data controller and we’re the processor, with a data-processing agreement in place — you control who sees what, and you can export or erase records at any time.

What does it cost?

Simple, predictable pricing per adviser — no setup fees and no long lock-ins. We’ll give you an exact figure on the demo once we know your team size.

Can I keep my own branding?

Absolutely. Nurtivly runs under your firm’s name, colours and domain, so your clients only ever see you.